Amomento , the popular K-fashion brand, has found a temporary retail home in Shanghai , located within a hidden garden in the heart of the city. The pop-up, which opened Wednesday and will run until May 10, is hidden from street view and features a lush garden surrounded by three small buildings. The location is home to a longtime retail partner of the brand, the local multibrand retailer Septieme. Inside the Amomento pop-up in Shanghai . “Over time, we have felt a strong alignment between their store and our brand’s aesthetic,” said Lee Myeongsoo, chief executive officer of the brand, who sees the 12-day Shanghai outing as a chance to engage customers with Amomento’s aesthetic “in a more intimate and memorable way,” said Lee. You May Also Like In addition to its spring 2026 collection, Amomento has designed an incense and incense holder to commemorate the pop-up. A special incense designed for the pop-up.…