A panel in Valletta laid out a working playbook for startup PR, from the friends-and-family headline test to the case for hiring an agency. Founders looking for media coverage at this year’s EU-Startups Summit in Valletta got a fairly direct briefing from the people who decide what gets published. The session, titled “The Startup Media Landscape, PR Tips & Tricks” , brought together three editors and a moderator to walk early-stage operators through what works, what does not, and what has changed in the last twelve months. The panel featured Thomas Ohr, founder and chief executive of EU-Startups; Akansha Dimri, founder and editor-in-chief of Tech Funding News; and Alexandru Stan, chief executive of TNW.  The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now! It was moderated by Cathy White, founder of CEW Communications.…