LIV Golf has tapped law firm Gibson Dunn & Crutcher to advise it in an effort to turn around a loss-making business and find investors to fill the gap left by Saudi Arabia’s Public Investment Fund, according to people familiar with the matter.

The league that briefly challenged the PGA Tour’s supremacy said on Monday that it has retained investment bank Ducera Partners to guide it in its efforts to “secure long-term investment partners and support its evolution into a diversified, multi-partner investment model”. The company is also working with business advisory firm AlixPartners.