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Most underrated marketing channel? Hint: It’s not social media

DEV Community·Ken Chang·25 days ago
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Ken Chang

90% of founders overlook this, but niche online communities (think Indie Hackers, specific Slack/Discord groups) drove 30% of my early signups. Why?

  • Trust factor: People engage more in small, focused groups vs. broad platforms.
  • Feedback loops: Post a beta version and get real critiques fast.
  • Low competition: No algorithms burying your content.

Pro tip: Don’t just drop links. Answer questions first (I spent 10 mins/day helping others for 2 weeks before sharing my tool). Example: When I mentioned ProjectName in a UX design community thread about productivity tools, it sparked organic convos. What’s your go-to underrated channel?

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