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Does putting Elon Musk in Black Mirror really promote AI advertising?

Creative Bloq·@joe.foleyfuturenet.comJoeFoley·2 months ago
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Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Even big brands seem to be becoming less afraid of producing AI slop. And there's no shortage of lean AI advertising studios ready to cater to them, producing content that would have been impossible or very expensive without generative AI. But while AI video might be becoming less obviously glitchy and uncanny-looking, it still remains controversial. Some brands seem oblivious to that, while others lean into it with dubious results. Take this recent advert for an AI ad company (yep, an AI-generated advert for AI-generated advertising). Featuring an AI-aged Elon Musk, it uses the dystopian premise of a Black Mirror episode seemingly without realising that it doesn't paint AI in a positive light. The ad's maker used generative AI to create a mock documentary set in the year 2036.…

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