I Kept Seeing Students Choose Digital Marketing Courses Like They Were Buying RAM There is a very developer-brained way of shopping for things. You compare specs. You find the best price-to-performance ratio. You filter by cost and eliminate options above a certain threshold. It is a perfectly rational approach for hardware. Applied to education decisions, it produces some genuinely expensive mistakes. I have been thinking about this after reading through a fairly detailed breakdown of how students in India choose digital marketing institutes — and specifically why optimising for the lowest fee is almost always the wrong function to minimise. The problem is not the math. The math students do when comparing course fees is correct. The problem is what variable they are optimising. What the fee comparison misses A certificate from a ₹6,000 digital marketing course and a certificate from a ₹45,000 course are visually identical on a resume. Same font, same title, different institution name.…