Hit my review copy of Charlene Li and Josh Bernoff ‘s Groundswell today and went straight to (Chapter) 11: The Groundswell Inside Your Company. Through nice storytelling, Li and Bernoff trace three case studies of internal social media rollouts: Best Buy’s Drupal-based Blue Shirt Nation, wikis at Avenue A/Razorfish, Organic and Intel and Bell Canada’s ID-ah idea exchange and voting marketplace. The value of such deployments is that: they tap the power of the groundswell of ideas among the people who best how your business runs, your employees Blue Shirt Nation surprised Best Buy in the degree to which it enabled “employees to help each other,” they write “they power and speed of the groundswell within companies (is) the ability for people to find what they need from each other.” Most of the value comes because it fosters management’s relationships with employees and employees relationships with each other.…