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The supermarket clothing lines that are rivalling Zara and Mango

The Independent·Daisy Lester·20 days ago
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Nowadays, the best budget clothing hails from the same place you buy your bread and eggs: supermarkets. Whether you’re after a summer holiday wardrobe, new workwear or elevated basics, the likes of Nuetmeg at Morrisons and Tu at Sainsbury’s are a stylist’s best-kept secret. From tailored separates and lightweight linens to elevated everyday dresses, supermarket in-house clothing lines are taking cues directly from the catwalk. Owing to their sheer scale, they can react quickly to trends – offering trend-led designs tha cost the same as a nice bottle of wine. Tesco’s F&F clothing line and George at Asda are among the UK’s top 10 clothing retailers – above both Zara and Asos. Meanwhile, Tu at Sainsbury’s has garnered more than 20 million views on TikTok and often appears in fashion segments on This Morning .…

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