Executive summary Agentic AI is revolutionizing web interactions, changing how people shop, search, and consume content. AI-driven traffic is growing rapidly, with a 200% increase in 2025, and is disrupting traditional publishing and ecommerce business models. The impact on ecommerce varies by industry: Travel has reacted positively, while retail faces challenges, such as missed upsell opportunities. Publishers and online forums face significant revenue threats as AI agents reduce page views and ad revenue. Organizations can use Akamai's bot and abuse solutions to detect agentic traffic and protect against abuse. An emerging new agentic AI ecosystem Lately, we have been hearing a lot about AI bots , agentic AI , and the emerging field of agentic commerce.…