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The Bird's Nest moment
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The Bird's Nest moment

History of the Button·Bill DeRouchey·about 1 month ago
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By Bill DeRouchey — 11 Aug 2008 My mind is blown. Your mind is blown. Anybody who watched the Opening Ceremony at the Beijing 2008 Summer Olympics had their mind blown. Spectacular. Big. Incredible. Historical. No verbs can be found. I’d go as far to say that this was the most incredible experience ever designed. The scale, the coordination, the inventiveness, the low-key yet over-the-top use of technology. We’ve never seen anything like this before. The Bird’s Nest is the new iPhone. Every year or two, something comes along in the design world to reset the design barometer. iPod. Minority Report. iPhone. Everything after is compared to that barometer, wants to be like it, wants to emulate its success. The Opening Ceremonies is that new barometer, and we’ll just simply call it the Bird’s Nest.…

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