I came across a few CRM startups who ask my feedback. During customer interviews I casually asked them what’s there North Star. Few mention it as Daily Active Users. Seriously if you really understand SDRs and leadership. Leadership sees CRMs as a visual reporting and macroscopic tool. Whereas for SDRs and Revops maintaining sanity and input all details is almost a nightmare. If you try to push for DAU in CRM you wrote your own death warrant. submitted by /u/Awesome_911 [link] [comments]