Fans at BookCon 2026 were flooding different booths to get the perfect book-ish merch to wear to share their love for their favorite books. However, there was one shirt that made several people stop in their tracks and ask the wearers, “Where did you get that?!” It’s a simple white t-shirt that says, “Bring Back Men Who Yearn” in a bright red text. Multiple people like @readwithmeags , @dramakingbooks , @cass.epub , @iyanagoestothelibrary , @thebookishletters , and New York Times bestselling author B.K. Borison ( First Time Caller ) were seen sporting the tee throughout the weekend. Unfortunately for those who were hoping to get their hands on it in-person, it actually wasn’t being sold at the convention or even online. Michelle Lecumberry, a senior marketing manager at HarperCollins and book influencer as @michelleinchapters , came up with the idea after reading Lauren Okie’s first novel, The Best Worst Thing , and her new upcoming release, Tropesick , which is set to come out on June 16, 2026.…