Pete Townshend is entering a new partnership with Primary Wave focused on the legendary The Who co-founder’s name, image and likeness, the company confirmed on Thursday. Financial terms of the partnership weren’t disclosed. In a press release, Primary Wave touted the deal’s “potential for branding and content opportunities.” Primary Wave said the company is already working with Townshend to “establish a footprint across social media channels,” further adding that the company is working with the copyright holders on Townshend’s catalog to get his music placed in films and TV shows. (Townshend sold his interest in his publishing catalog to Spirit Music Group back in 2012.) “Moving forward with my creative and performative work with Primary Wave, at this time of my life when most creatives might be slowing down, is a joy for me,” Townshend said in a statement. “Their entire team exhibits an energy that is truly stimulating. Challenging too.…