Spotter touts "creator TV" as alternative to short-form

2026-05-01

Spotter is promoting the concept of "creator TV" as a premium layer of the creator economy that focuses on long-form content that resembles traditional television programming. This approach aims to "earn the pause" from viewers and build deeper audience engagement. "The most ideal way for us to engage with brands is as early as we can talk to them in their campaign planning process. Because that will allow us to really build out like a 360 campaign and approach so then we can work with the creators to make the right content and impact for the brand," says Jodie Kennedy, chief revenue officer at Spotter.

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