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Hollister Taps Kappa for a Soccer-Themed Collection

WWD·Angela Velasquez·about 1 month ago
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Abercrombie & Fitch Co.-owned Hollister is preparing for a soccer -filled summer with a new collaboration with Kappa. On Thursday, the brands unveiled a men’s and women’s soccer -inspired collection that combines Kappa’s European sportswear heritage with Hollister ’s fashion-first aesthetic. Categories span jerseys and polos, graphic T-shirts, track jackets, fleece shorts, baggy jeans and denim shorts, reversible swimwear and accessories. Pieces borrow design cues from soccer uniforms. A pale pink collared jersey combines the brands’ logos into one graphic statement. The motif is also applied to a zip-up hoodies and on the side taping of sporty bottoms. “Kappa has defined the intersection of sport and style for decades, and Hollister brings a proven point of view on how modern consumers live in that space today,” said Corey Robinson, chief product officer at Abercrombie & Fitch Co.…

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