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Kappahl Group Sharpens Focus on Circularity

WWD·Angela Velasquez·27 days ago
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Kappahl Group, the owner of Kappahl and Newbie brands, sold 34.5 million products in 2025. Ninety-nine percent of those products were made with materials with less environmental impact, according to the company’s 2025 Sustainability Report. The report illustrates how circularity , transparency and long-term responsibility are increasingly driving the business. “Responsible fashion is the foundation of how we grow, how we design and how we take responsibility for the entire lifecycle of a garment. Our purpose helps us stay the course even in times of rapid change,” said Elisabeth Peregi, Kappahl Group president and CEO. The Swedish fashion company has a global network of suppliers. Bangladesh’s share of production is 42 percent, followed by China (30 percent), Turkey (9 percent) and India (8 percent). Cambodia, Sri Lanka, Pakistan, Italy and Bulgaria round the production map.…

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