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Instagram’s new Instants tool is a brazen copycat of Snapchat and BeReal, but at least it keeps things real

Digital Trends·Manisha Priyadarshini·19 days ago
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Home Social Media Features Instagram launched Instants, a disappearing photo feature inspired by Snapchat and BeReal. Instagram Instagram has never been shy about borrowing ideas, and its latest move makes that clearer than ever. The platform just globally launched Instants, a new feature that lets you share disappearing, unedited photos with your Close Friends or mutual followers. The standalone Instants app is now available on iOS and Android, which opens directly to the camera when you log in with your Instagram account. Introducing Instants: the newest way to share photos in real time with your Close Friends (or mutual followers) that disappear after 24 hours and can’t be edited, so you’re sharing your most authentic moments. You can access Instants through @instagram or the new Instants app.… — Meta Newsroom (@MetaNewsroom) May 13, 2026 How does Instants actually work? You can also access this tool directly from the Instagram inbox.…

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