In beauty and luxury, experience has always been everything. It lives in the ritual of application, the texture of a cream, the atmosphere of a counter, the expertise of a consultant. Yet online, that richness is too often reduced to a handful of images, a product description and a price. It’s a format that feels increasingly out of step with the expectations of today’s shopper. The industry’s challenge is no longer simply digitizing products. It is translating the depth, confidence and emotional resonance of the in-store experience into the environments where shoppers actually make their decisions. Because, increasingly, that is not on brand-owned websites. Today’s beauty and luxury shopper moves fluidly across platforms, discovering products via social, search and AI-driven interfaces, before ultimately purchasing within third-party retail environments, from websites to retailer apps.…