If this is useful, a ❤️ helps others find it. All tests run on an 8-year-old MacBook Air. I sell Mac apps on Gumroad. Not the App Store — Gumroad, direct to buyers. Here's the honest account: what the platform is like, what drives sales, and what I'd do differently. Why Gumroad over the App Store No code signing requirement. Apple Developer Program costs $99/year. Before you've made $99, that's a high bar. Gumroad accepts unsigned apps. No 30% cut. Gumroad takes 10% (or less with volume). Apple takes 30%. On a $30 app, that's $3 vs $9 per sale. No review process. Ship when it's ready. Update when you want. No waiting. The tradeoff: users see a "cannot verify developer" dialog on first launch. Right-click → Open bypasses it. Some users won't do this. It costs conversions — I'd estimate 15-20% drop-off at that step. What actually drives sales Technical articles. Every spike in sales correlates with a published article. Not product announcements — articles about how I built something.…