India 's media landscape is witnessing an escalating legal battle as JioStar, the prominent TV and online entertainment venture of Reliance and Walt Disney , has initiated legal proceedings against rival Zee Entertainment . The action centres on allegations of unauthorised broadcasting of Bollywood films for which JioStar claims exclusive rights, according to recently reviewed legal documents. This latest dispute adds another layer to the intense rivalry between two of India's media giants. Billionaire Mukesh Ambani 's JioStar, which holds the top position in the nation's vibrant $30 billion media and entertainment sector, is now locked in a fresh confrontation with Zee Entertainment, one of India's oldest media groups and a smaller competitor. The companies are already embroiled in a $1 billion arbitration in London stemming from a collapsed cricket licensing deal in 2024. The current legal challenge, filed by JioStar on 4 May with a legal mediation committee, appears to be a retaliatory move.…