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What AI Overviews mean for SEO & website traffic

Marketing·arigby@hubspot.com (Amy Rigby)·3 days ago
#ErwjLKv6
#blog#overviews#google#overview#search#article
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If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and started optimizing content to get mentioned in them. I believe the same will be true of AI Overviews. I mean, it’s already happening: The internet is now filled with the latest advice on how to get cited in AI Overviews (including this article). I wrote this guide for SEO and marketing leaders seeking practical frameworks to overcome declining clicks and optimize content for Google AI Overviews. Find out what triggers an AI Overview, how AIOs will change SEO playbooks, and where AI Overview optimization fits inside an existing SEO program. I’ll include lots of research and examples, too.…

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