Because views and sales are two completely different metrics. A reel can get thousands of views by being entertaining, relatable, or trending but that doesn't mean the viewers are potential customers. Some common reasons: • The content attracts the wrong audience • The offer isn't clear • No strong call-to-action • The reel generates attention but not trust • The product/service isn't connected to the content • The landing page or profile doesn't convert I've seen reels get 100K+ views and generate almost no leads. I've also seen niche reels with a few thousand views bring in actual customers because they spoke directly to the right audience. The goal isn't just reach. It's attracting people who have a problem you can solve and giving them a clear next step. Would you rather have 100,000 views or 10 qualified leads? submitted by /u/Naive-Rain2497 [link] [comments]