For a company focused on deepening its reach into consumer wallets, Amazon made the logical next move in November by introducing ads of handymen and other local service providers along with listings of relevant products. Under the new program, called Amazon Local Services, consumers in Amazon’s test markets of New York City, Los Angeles and Seattle looking to buy an appliance, for example, will see ad listings for electricians, plumbers and other professionals who could help install or troubleshoot those products. “This idea is part of [Amazon’s] broader effort to compete more directly with the brick and mortar stores,” according to Amanda Nicholson , professor of retail practice at Syracuse University’s Whitman School of Management. While it could help some local service providers attract more business, the best people in the trade are “always busy,” she added.…