New Creator Shows, frictionless checkout on connected TVs, affiliate partnership ads, and more are here to help brands connect with viewers. May 13, 2026 [[read-time]] minute read Viewers don’t just watch YouTube to be entertained, learn something new, or make decisions, they come to YouTube with purpose. Be it brand building or driving performance, with YouTube, you no longer have to choose — all your objectives can be met on one platform. At Brandcast 2026 — hosted by Trevor Noah , with appearances from creators like Adam W , Ashley Alexander , Dwyane Wade , and Quenlin Blackwell , plus performances from Chappell Roan — we showed brands new ways to turn our trusted creators and AI tools into their competitive advantage for the YouTube Era. Tap into new, exclusive YouTube Creator shows YouTube creators are not only the heart of our platform, but they’ve become the new Hollywood — a powerful opportunity for brands. We continue to support the new stars and studios who are reinventing entertainment.…