It's the holiday shopping event of the season – but it's not juuust about holiday shopping anymore. It's the holiday shopping event of the season – but it's not juuust about holiday shopping anymore. Our new survey reveals that many Americans are using the deals they find on Black Friday-Cyber Monday (BFCM) weekend to self-gift, too. Sixty-four percent of people we surveyed said they are at least likely to buy something that they won’t give as a gift. And 13% said their BFCM purchases won’t include any gifts at all! Some say they'll use holiday discounts to check items off their personal wish lists and stock up on everyday items. Others have waited all year for BFCM to make that big-ticket purchase at the best price. We spotted this emerging trend in the latest Shopify-Gallup Holiday Shopping Pulse, a series of surveys designed to uncover valuable insights into U.S. consumers throughout the season.…