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What Google's New AI Guide Actually Debunks. And What It Doesn't
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What Google's New AI Guide Actually Debunks. And What It Doesn't

Search Engine Journal·Slobodan Manic·about 2 hours ago
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Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant for generative AI search, Google’s new optimization guide addresses AEO and GEO by name: “From Google Search’s perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO.” Five tactics get named in the Mythbusting section as things you can ignore: machine-readable files for AI like llms.txt, content chunking, AI-specific content rewriting, inauthentic mentions, and structured-data obsession. That is the debunking, in Google’s own words. Read those five again, once for Google Search, and once for everywhere else.…

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