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In Biotech Startups, Knowledge Bridging Can Be the Key to Creativity

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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For nearly 25 years, engineers at Massachusetts-based Bose Corp., a famed maker of stereo speakers and other audio equipment, quietly toyed with a problem — improving automobile suspensions — that had nothing to do with sound. Bose’s founder, Amar Bose, suspected that his company’s knowledge of the physics of acoustics could also help drivers defeat bumps and potholes. So in 2004, Bose introduced a startling new product — an automobile suspension that abandoned traditional liquid-filled shock absorbers in favor of high-voltage electrical coils and magnets. The suspension is ready for the mass market, and Bose is negotiating with carmakers about making it available commercially. Bose’s breakthrough exemplifies a technique known as knowledge bridging — taking expertise from one field, applying it to a completely different one and thus creating an unprecedented product or service.…

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