This week on TechCrunch’s founder-focused podcast, Build Mode, Isabelle Johannessen is joined by Sarah Lucena, the CEO and co-founder of Mappa, a behavioral intelligence platform that uses voice AI to decode human behavior in less than 60 seconds. Lucena got the idea for Mappa after trying to build a marketing team but continually feeling like she had made the wrong hires. “And I was so frustrated because I was hiring for what I thought were the right skills. It looked great on paper but didn’t really work in real life,” Lucena said. She had learned firsthand that hiring is typically based on markers of success like college degrees, previous work experience, and a gut instinct. But she knew there had to be a better way. So she developed Mappa and spent years creating a proprietary dataset based on hundreds of interviews that allowed her team to analyze behavior based on biomarkers indicated through people’s speech patterns.…