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EXCLUSIVE: Amouage Creative Director Co-Launches Design Practice

WWD·Jennifer Weil·about 1 month ago
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PARIS — Renaud Salmon, the creative force behind niche fragrance brand Amouage , has cofounded an independent design practice called Atelier d’Ingénierie Fades, focused on the objects and spaces perfumery inhabits. These include professional instruments, furniture and immersive sensory installations meant to translate scent’s ephemeral nature into tangible objects. Dimitry Hlinka, a French designer and multidisciplinary craftsman, whose works span industrial design and furniture, is the other cofounder of the atelier, also known as AIF, which is based between Paris and Muscat, where Amouage is headquartered. Hlinka has had residencies at Villa Albertine, Villa Kujoyama and was a laureate of the Prix Bettencourt Dialogues. Related Articles This summer, AIF is expected to have a soft opening of its first public-facing physical space, in Paris. “I am convinced about the importance of innovation in perfumery,” Salmon said.…

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