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We got sick of giving 30% of our revenue to marketplaces, so we built own licensing logic

DEV Community·Sarka·about 1 month ago
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Hey guys, Quick story. A while back, I launched a desktop tool and realized I was losing about $3,000 out of every $10,000 just to "convenience fees" from marketplaces. It wasn't even about the payment processing—it was mostly for the license key generation and basic gatekeeping. The worst part? I didn't even "own" my customers. No emails, no direct feedback, nothing. I decided to stop being a tenant on those platforms and built my own backend to handle the heavy lifting. The logic we went with is pretty simple: Keep your 30%: We don't touch your sales. We're just the infrastructure. If you sell a $500 seat, you keep $500. Instant Payouts: Since it connects to your own Stripe/PayPal, you aren't waiting a month for a payout. Actually own the data: You get the customer emails and can manage activations/notifications directly. Clean API: It’s basically an "invisible brain" for the app.…

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