Workplace comedy finds a place in brand strategy

2026-05-08

Brands are increasingly using workplace comedy as a content strategy to combat declining audience attention and trust. For example, the Charles H. Wright Museum of African American History in Detroit has seen significant success and a surge in followers since January after a mockumentary style series on TikTok and Instagram. Other brands tapping into workplace comedy include Alexis Bittar, ClickUp and Adobe Acrobat.

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