Menu

📰
0

"AI isn’t killing creativity”: why job roles are the real threat to creative agencies

Creative Bloq·@NatalieFear·2 months ago
#ER3kkK
Reading 0:00
15s threshold

Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? While the creative industry has evolved in the last few decades, it's by no means perfect. You'd be forgiven for thinking the creative industries have gotten nicer, but with staff exodus figures rising in the ad agency sphere, it seems the reality is a different story. The word on everyone's lips is, of course, AI – but GentleForces' founder and CEO Danni Mohammed thinks it's something else entirely. The industry has a deep-rooted structural problem. With rigid, unchanging job roles constricting the industry, junior voices are being drowned out by "structural ignorance" – an invisible hierarchy that's segregating creative collaboration.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More