Posted by on Monday, June 24 at 09:13 A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There are several things you can take into account before you conclude that you must live with a high bounce rate. Initially, what we need to make clear is that any metric you use in order to gauge your website’s performance must not be analyzed in isolation. When it comes to bounce rate, a 40% bounce rate for example doesn’t mean that you are receiving low quality (irrelevant) traffic or that your visitors doesn’t engage. Also, without taking into account the average bounce rate performance for your industry, you can’t draw any assumptions in regard to your website’s bounce rate performance.…