Home Phones News Apple Insider Apple has spent the better part of the last year looking like the most composed player in a room full of people setting their own furniture on fire. While Microsoft was hiking Surface prices to genuinely eye-watering levels and Chinese OEMs were watching their flagship ambitions evaporate under the weight of component costs, Apple held the line — a quiet confidence that felt almost theatrical. It was impressive while it lasted. It just didn’t last long enough. Morgan Stanley analyst Erik Woodring is now calling it: the iPhone 18 lineup will likely cost $100 more than the iPhone 17 generation across equivalent models. Apple itself telegraphed as much at its most recent earnings call, acknowledging that memory costs are heading substantially higher and that the company will need to act to protect its margins. The only real question was always how, not whether.…