Home / Google News / Google Ads / Google Ads Retiring Dynamic Search Ads For AI Max Apr 16, 2026 - 7:21 am 0 — by Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max. Here is the timeline: Here are some of the upgrade tools . Here is a nice chart comparing: Ginny Marvin from Google wrote on X and LinkedIn : AI Max for Search is moving out of beta, and we’re officially announcing the timeline for Dynamic Search Ads (DSA) to transition to AI Max. The transition roadmap: Starting today, we’re rolling out new tools to help you transfer settings and data into new standard ad groups. In September, existing Dynamic Search Ads campaigns and ad groups will be moved automatically to AI Max. As always, we *strongly* recommend you make the transition to AI Max yourself ahead of the auto-migration for full oversight and control.…