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Prices for PCs, storage and graphics are soaring... but this OLED monitor bucks the trend

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(Image credit: Dell) Everything seems to be getting more expensive in tech. PCs, graphics cards, and of course storage – it's all getting a little silly. No one told Alienware. Just a bit of context: historically, OLED panels featuring a 240Hz refresh rate and QHD (2560 x 1440) resolution have priced around £500-£700. The AW2726DM delivers these core specifications, including a 0.03ms GtG response time and a 1,500,000:1 contrast ratio, for £369. The monitor market In the first half of 2026, 27-inch, 1440p, OLED monitors typically target the enthusiast segment with secondary features like integrated USB-C docking, KVM switches, and elaborate RGB lighting. If you look at Alienware’s own AW2725DF, it offers a higher 360Hz refresh rate but carries a whopping £669 price tag. The AW2726DM focuses strictly on the panel to reach its eye-catching £370 tag. Alienware removed the internal USB hub and simplified the chassis, resulting in a monitor with no USB-A or USB-C ports and a basic, non-RGB exterior.…

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