Popular sneaker brand On announced on Wednesday that it's expanding its robotic production facility and opening up a new location in South Korea. The Swiss brand is most known for developing running, training and lifestyle sneakers with a heavily cushioned, cloud-like sole. On opened its first robotic factory in Zurich in July 2025, after four years of development, and began production with four robots to make its first laceless LightSpray Cloudboom Strike LS shoe. A representative for On did not immediately respond to a request for comment. The process involves a robotic arm that sprays On's signature LightSpray material onto the shoe, creating a light, one-piece upper in just a few minutes. With the new location, the company plans to increase production by using 32 more automated robots. In addition to the location announcement, On is launching the LightSpray Cloudmonster 3 Hyper, which is the first shoe upper designed at the new factory.…