Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the newly released “Generations In Play: 2026 Audience Insights Report,” which was published by Dentsu and IGN Entertainment, 59% of Gen Z users surveyed actively subscribe and unsubscribe to streamers to “chase a single title.” The report asserts this means “platform loyalty is effectively dead. Additionally, the data finds 62% of Gen Z won’t pay full price for video games , 71% have stopped buying physical music, and 70% no longer by hard copies of TV shows and movies. Popular on Variety A bright spot in the study says Gen Z is the most theatrical generation with 13% more likely to attend opening weekend than older movie-goers.…