XREAL announced it’s launching a sub-brand in China with the release of the company’s cheapest XR glasses yet. With a name like XBX though, it could create brand conflict if it comes westward. XBX released its first glasses today in China, the XBX A01 , which boast a 50° field-of-view, HDR10 support, real-time SDR-to-HDR conversion, and bird bath-style optics delivering up to 1,600 nits of brightness from its Sony micro-OLED displays—all in a 62g package. Like most of Xreal’s regular lineup though, Xbx A01 is basically meant for consuming traditional content while physically tethered to your standard swath of mobile devices: phones, tablets, portable game consoles, and laptops. Image courtesy XBX And while the glasses don’t feature any sort of camera sensors, electrochromic dimming, and have also dropped the usual ‘Sound by Bose’ audio seen in other Xreal devices, the device only costs CN¥1,799 (~$265), making them the company’s cheapest AR glasses to date.…