If you consider yourself a fashion enthusiast, find yourself watching styling videos or save a post featuring an intriguing pair of shorts to look up later, the odds of you coming across “niche cool-girl” style videos are quite likely. Fashion videos promising to expose viewers to “niche,” “underrated,” “cool-girl” brands have flooded the feeds and are gaining traction, particularly across Instagram and TikTok. They speak to a recent evolution away from those fleeting trends that require instant participation before dying at week’s end. Now, people are searching for a visually appealing style that speaks to them and offers a semblance of individuality. It's for that reason that these “niche cool-girl brands” videos tend to do well and catch the eye of the fashion-curious.…