A good ad should be like a good sermon: It must not only comfort the afflicted, it also must affl…

📰

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

newsletter.smartbrief.com·newsletter.smartbrief.com·21 days ago

#Du4rq0hs

#smartbrief #good #sermon #comfort #afflicted #photo

Reading 0:00

15s threshold

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

2026-05-12

Bernice Fitz-Gibbon, member, Advertising Hall of Fame

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

Menu

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.