Sign up for the daily CJR newsletter . An ad appeared on the website of the American Prospect , featuring two cartoon people staring deeply into each other’s eyes. “Take this gay test to determine if you are gay, straight, or bisexual,” the text read. If you clicked, you entered the “Am I Gay Test,” which brought you such questions as “Do you think you are gay?” (The possible answers: “I’m not sure,” “No,” and “Yes.”) Mitch Grummon, the Prospect’ s publisher, told me this prompt kept popping up. It was a programmatic ad or, as he put it, “scammy stuff that is antithetical to the brand because of clumsy keyword targeting.”   Recently, the Prospect announced it would do away with programmatic ads.…