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Green or grey? Why Ineos had to tone down the colour scheme for their first jersey under new Netcompany identity

Latest from Cyclingnews ·James Moultrie·about 1 month ago
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(Image credit: Getty Images) Alongside Netcompany-Ineos Cycling Team being announced as the new name for Ineos Grenadiers came the revelation of their new jersey, which they will debut at the 2026 Giro d'Italia , but it didn't look exactly how people were expecting. Once the Danish AI Company, which signed a five-year deal with the British team and added significantly to their budget, was first reported to be the new partner of Jim Ratcliffe's Ineos team , Netcompany's dark, petrol green corporate branding colour seemed the obvious choice for a new kit. But as Michał Kwiatkowski walked out on stage in Via Atelier at the presentation of the new agreement in London on Tuesday morning, it was a significantly lighter shade than that used by Netcompany, and much more of a light grey tone.…

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