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Apple at 50: Steve Jobs, the first star CEO

AppleInsider·William Gallagher·about 1 month ago
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There's plenty to like, admire, and definitely dislike about Steve Jobs , but he did an incredible job saving Apple, and will forever be treated like a rock star. The greatest thing that Gil Amelio, Apple's fifth CEO , ever did was pave the way for Steve Jobs to become its sixth. It was great for Apple, it was great for users, but it was probably horrible for Amelio himself. That's because what he did was have Apple acquire Steve Jobs's failed NeXT firm . As part of that acquisition he got Jobs as no more than an advisor. He must surely have guessed that Jobs wanted more. When Amelio was just a board member, Jobs had asked him to support an ousting of the then-CEO. Jobs wanted Amelio's backing to take over the company. Jobs didn't get it then, and he didn't get it when Amelio later bought NeXT. But by then, Jobs was both savvy enough about business, and popular enough with Apple staff, that he didn't need anyone's help to take over. He just needed some time and a bit of leverage.…

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