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What will TV news partnerships with prediction markets mean for their disproportionately old viewership?
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What will TV news partnerships with prediction markets mean for their disproportionately old viewership?

Columbia Journalism Review·Lucy Schiller·about 2 months ago
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#cjr#kalshi#older#durham#gambling#article
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Sign up for the daily CJR newsletter . “Bingo,” Michael Durham said. “It’s here.” Durham, a seventy-two-year-old former salesman of, among other things, cable TV, who lives in Albuquerque, told me, “I can sit in my underwear and bet on whatever games I want till the cows come home.” We were speaking of online sports betting. “I’ve always had an interest in gambling, from the first time I went to a horse track when I was fourteen,” he said. “I just thought the whole deal was pretty cool and exciting. All my life I have been a bettor.” Durham connected this to a larger interest in predictions: “Who’s going to win this election? Is the temperature going to exceed a hundred degrees anywhere in the month of May in Los Angeles? There are a million propositions. I’m instinctively interested in those things, as I think a lot of people are.”  Durham first heard about the prediction markets Kalshi and Polymarket from following the news.…

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