Google is rolling out two new features for AI Max that aim to address a common tension: bridging the gap between manual control and execution. The first new feature is called AI Brief, which allows advertisers to guide AI using natural language inputs. The other feature announced was Text Disclaimers, which address a long-standing limitation for regulated industries. If you’re already using AI Max or debating whether to adopt it, keep reading to understand how these can impact your campaigns. AI Brief Gives Advertisers A Direct Way To Guide AI Google Gemini powers the new AI Brief feature. Advertisers can guide AI Max using their own words by providing more context on the brand, messaging inputs, and audiences. Google grouped this into three types of guidelines: Messaging Guidelines: Tell AI Brief what exactly ads should or shouldn’t say. Use words like “always” or “never” to make it clear.…