You don’t usually lose conversions because your product is bad. More often, it’s friction. Small, quiet moments where the user hesitates, gets confused, or simply gives up. Good UX doesn’t shout. Bad UX quietly bleeds revenue. Here are ten common mistakes that hurt conversions more than most teams realize. 1. Slow load times People don’t wait. Even a couple of extra seconds can tank your conversion rate. Speed is not a “nice to have” anymore. It’s part of your first impression. If your page feels sluggish, users assume everything else will be too. What to do: Compress images and assets Avoid heavy scripts you don’t need Test on real devices, not just your laptop 2. Too many choices When users face too many options, they don’t choose better. They choose nothing. This shows up in pricing pages, navigation menus, and feature comparisons. You think you’re helping. You’re actually overwhelming.…