I Removed Google Analytics From My Next.js Website And My Core Web Vitals Improved Almost Immediately
How replacing GA4 and GTM with deferred lightweight analytics dramatically improved performance, mobile responsiveness, and frontend simplicity on my finance platform.
Press enter or click to view image in full size
Image by the author
The Moment I Realized Analytics Were Slowing Down My Website
A few weeks ago, I was reviewing Lighthouse reports for my website and noticed something frustrating.
The frontend itself wasn’t the problem anymore.
Images were optimised. Fonts were optimised. Components were lean. Rendering was fast. The architecture was clean.
Yet mobile performance still felt heavier than it should.
After digging deeper into performance traces, the real culprit became obvious:
Analytics.
Not React.
Not Next.js.
Analytics.
The Tech Stack Behind Replete Equities
I run Replete Equities, a premium finance and trading education platform built using:
