Some customers are throwing their Oura smart rings on the scrap heap as concerns mount regarding the company's military partnerships. The trend, which spread across social media like TikTok, Instagram, and Reddit, stems from an August 2025 press release in which the smart wearable maker touted its deepening relationship with the U.S. military, citing an upcoming factory in Fort Worth, Texas, and its deployment of programs created by controversial big-data broker Palantir Technologies. The Finnish company's connection to Palantir, whose technology has been tied to the Trump administration's controversial surveillance and mass deportation efforts, has sparked outrage and privacy concerns. Oura has unequivocally denied selling its users' data . According to a video posted by the company , its partnership with Palantir is completely separate from its consumer-facing business.…