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Ferragamo Eyes Growth With Strategic Focus on DTC, Americas, Core Products

WWD·Luisa Zargani·18 days ago
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MILAN — Ferragamo ’s three-pillar strategy is showing signs of progress and will continue to be a path the company will follow throughout 2026. During a conference call with analysts and the press on Thursday evening to comment on first-quarter results, Ferragamo ’s executive board member Ernesto Greco highlighted “value building,” or the investments in brand identity and product innovation; “elevating route to market,” or the focus on high-potential markets and channels, namely the Americas and the direct-to-consumer channel, and “operational efficiency,” or costs of governance and capital discipline. “The group will continue to prioritize top-line and distribution quality, while maintaining a strong focus on operational discipline and financial sustainability,” said Greco, underscoring a solid start to the year despite the global instability.…

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